{"id":88855,"date":"2023-12-29T13:38:09","date_gmt":"2023-12-29T11:38:09","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=88855"},"modified":"2025-09-13T20:33:39","modified_gmt":"2025-09-13T17:33:39","slug":"customer-welfare-comes-first-over-chasing-trends-interview-with-coinexs-cpo","status":"publish","type":"post","link":"https:\/\/u1f987.com\/en\/customer-welfare-comes-first-over-chasing-trends-interview-with-coinexs-cpo\/","title":{"rendered":"Customer welfare comes first over chasing trends \u2014 interview with CoinEx’s CPO"},"content":{"rendered":"

On the eve of the holidays we spoke with the CoinEx<\/a> Chief Product Officer GiGi about the exchange’s plans for the coming year.<\/p>\n

She told ForkLog about the principles the exchange follows when launching services, changes to the platform’s security system, and preparations for a bullish market.<\/p>\n

ForkLog: Tell us about yourself. How long have you been in crypto? Why did you choose CoinEx?<\/strong><\/p>\n

GiGi:<\/strong> I first encountered cryptocurrencies in 2013. At that time the industry was just taking shape and was quite chaotic.<\/p>\n

In 2017 I was fortunate to meet CoinEx founder Haipo Yang. I was inspired by his sincere interest in Bitcoin and his conviction that the first cryptocurrency would have a significant influence on the financial world. We found common ground, and I eventually joined the CoinEx team.<\/p>\n

ForkLog: So is it all about Haipo’s charisma?<\/strong><\/p>\n

GiGi:<\/strong> Not only! CoinEx has many advantages, but I would especially highlight the team. When evaluating a financial product, one must always look at the people behind it.<\/p>\n

The core aim of CoinEx remains unchanged \u2014 to provide as many people as possible with simple and convenient tools to participate in the crypto industry. I believe that it is precisely thanks to this approach that the exchange not only survives but thrives in a highly competitive environment.<\/p>\n

It is also worth noting that CoinEx supports more than 200 blockchains. Frankly, managing the exchange’s assets is a very complex task, not least because of the need to maintain a large number of nodes.<\/p>\n

ForkLog: But the exchange is not limited to the set of supported cryptocurrencies\u2026<\/strong><\/p>\n

GiGi:<\/strong> Of course, and we offer a wide range of products, but I would like to highlight our automated market maker, which uses the pricing mechanism called CPMM<\/span>. Users contribute to the pool<\/a> two kinds of assets, and the AMM<\/span> regulates their quantities according to a fixed formula to provide liquidity irrespective of market depth.<\/p>\n

Another standout CoinEx product is the fast exchange service for cryptocurrencies and tokens Swap<\/a>. It tackles some of the main pain points for exchange users \u2014 greatly simplifies trading and helps avoid slippage. Instead of wrestling with complex settings, our clients can swap assets in a matter of seconds.<\/p>\n

ForkLog: Why did you decide to launch these particular products?<\/strong><\/p>\n

GiGi:<\/strong> Compared with other exchanges, CoinEx is fairly conservative in launching new features. This is one of our core values \u2014 to respond to user needs rather than maximise profits.<\/p>\n

When deciding to launch a product we consider three factors: does it solve a client problem, will it pose risks for users, and does our team have everything we need to develop it successfully.<\/p>\n

For example, structured financial products offer high returns but also carry very high risks. They require resources to manage assets within the company or to transfer funds to a third-party platform. In the end, a user may not only fail to profit but may lose money. We thoroughly assess these aspects before finalising decisions on financial instruments.<\/p>\n

We recognise that the key client needs remain safekeeping and transfer of digital assets, so we continually improve and optimise all related processes.<\/p>\n

ForkLog: Doesn’t this contradict the very spirit of the industry \u2014 dynamic and ever-changing?<\/strong><\/p>\n

GiGi:<\/strong> The welfare of customers matters more than chasing trends. On this, CoinEx stays true to itself: whenever new directions arise in the industry we always assess their prospects.<\/p>\n

If a trend looks long-term, we ask ourselves simple questions: will our users understand the product? Is it truly needed by customers?<\/p>\n

This was the case with the automated market maker, which became a milestone in the success stories of decentralised exchanges like Uniswap. We decided that it was valuable for users and for providing liquidity on the platform.<\/p>\n

As a result, CoinEx added AMM to its product lineup, becoming the first centralised exchange to offer such a service to its clients.<\/p>\n

ForkLog: Is restraint in choosing and launching new solutions the guiding principle of CoinEx’s product department?<\/strong><\/p>\n

GiGi:<\/strong> The value of our brand is \u201cthe user comes first.\u201d And we always ensure that the development, updating and deployment of products align with this philosophy.<\/p>\n

For example, when deciding on listings we carefully study the assets offered on the market to select the highest-quality ones. Experts consider the product’s innovativeness and technological sophistication, the team’s experience, the reasonableness of the token’s economic model, its popularity in the community, and other factors.<\/p>\n

When developing any product we work through negative scenarios that CoinEx clients may face. Our aim is not to add new features blindly, but to improve the user experience.<\/p>\n

ForkLog: In September hackers breached the exchange’s hot wallets. CoinEx responded promptly and promised<\/strong><\/a> 100% compensation to affected users. What has changed in the platform’s security since then?<\/strong><\/p>\n

GiGi<\/strong>: We updated the infrastructure of hot and cold wallets, and created Shield Fund<\/a>, into which we allocate 10% of the exchange’s trading fees to cover potential losses for clients. In addition, CoinEx signed<\/a> a strategic partnership with SlowMist.<\/p>\n

Protecting users’ funds remains our top priority. We will continue to expand the team of blockchain security experts to ensure robust protection of crypto assets.<\/p>\n

Another point worth mentioning: CoinEx places great emphasis on educating users. Often, the decisive factor is the actions of users themselves. Therefore we recommend enabling two-factor authentication to enhance the security of their funds. For these purposes we also plan to add support for hardware authentication in the near future.<\/p>\n

ForkLog: In 2023 CoinEx expanded its charitable programme and introduced several new products, including auto-investing, crypto-lending<\/a> and AMM, and marked the platform’s sixth anniversary. What awaits users in the coming year?<\/strong><\/p>\n

GiGi:<\/strong> In 2024 CoinEx will launch copy trading, staking, C2C<\/span>-trading and several other products. In addition, we are working on expanding methods for funding client accounts and withdrawing assets.<\/p>\n

We expect a bull market to arrive, bringing a surge of new users. It is a favourable time for the whole industry; however, to capitalise on its potential we must effectively meet customers’ needs.<\/p>\n

We are glad that users continue to trust CoinEx, leave feedback and suggestions for new services and features. I would like to sincerely thank them for that.<\/p>\n

CoinEx’s six-year development has been inextricably linked to your support and friendly participation. It is precisely thanks to your feedback and suggestions that we can continually improve our products.<\/p>\n

I hope that in the new year we will continue the joint journey, opening up new opportunities in the crypto industry.<\/p>\n","protected":false},"excerpt":{"rendered":"

On the eve of the holidays we spoke with CoinEx’s Chief Product Officer GiGi about the exchange’s plans for the coming year.<\/p>\n","protected":false},"author":1,"featured_media":88856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"2","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[1144],"tags":[1425],"class_list":["post-88855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-longreads","tag-coinex"],"aioseo_notices":[],"amp_enabled":true,"views":"12","promo_type":"2","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/88855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/comments?post=88855"}],"version-history":[{"count":1,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/88855\/revisions"}],"predecessor-version":[{"id":88857,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/88855\/revisions\/88857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media\/88856"}],"wp:attachment":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media?parent=88855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/categories?post=88855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/tags?post=88855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}