{"id":76221,"date":"2023-03-27T12:30:04","date_gmt":"2023-03-27T09:30:04","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=76221"},"modified":"2025-09-10T16:11:04","modified_gmt":"2025-09-10T13:11:04","slug":"gucci-signs-a-long-term-partnership-with-yuga-labs","status":"publish","type":"post","link":"https:\/\/u1f987.com\/en\/gucci-signs-a-long-term-partnership-with-yuga-labs\/","title":{"rendered":"Gucci signs a long-term partnership with Yuga Labs"},"content":{"rendered":"<p>The Italian fashion house Gucci has signed a long-term partnership with Yuga Labs, the studio behind the NFT collection Bored Ape Yacht Club. The news comes from <a href=\"https:\/\/www.businessoffashion.com\/articles\/technology\/gucci-teams-up-with-company-behind-bored-ape-yacht-club\/\">Business of Fashion<\/a>.<\/p>\n<p>The deal will broaden collaboration between the communities of the two brands by &#8220;exploring the intersection of fashion and entertainment in the metaverse,&#8221; the press release said.<\/p>\n<p>As part of the collaboration, Gucci-branded digital items will appear in late March in Otherside, the virtual world owned by Yuga Labs.<\/p>\n<p>Gucci Vault &#038; Metaverse Ventures CEO Robert Triefus said that the company views the NFT market downturn as a &#8220;correction.&#8221; According to him, Gucci still sees long-term opportunities to build a community in the <a href=\"https:\/\/u1f987.com\/en\/news\/what-is-web3\">Web3<\/a>-segment.<\/p>\n<p>Earlier the fashion house <a href=\"https:\/\/u1f987.com\/en\/news\/gucci-buys-a-parcel-of-land-in-the-sandbox-metaverse\">acquired<\/a> virtual land in the <a href=\"https:\/\/u1f987.com\/en\/news\/what-is-the-sandbox-sand\">The Sandbox<\/a> metaverse project.<\/p>\n<p>In May 2022 Gucci <a href=\"https:\/\/u1f987.com\/en\/news\/gucci-to-start-accepting-cryptocurrency-payments\">announced<\/a> a pilot project to accept digital-asset payments in five U.S. stores.<\/p>\n<p>In August the company <a href=\"https:\/\/u1f987.com\/en\/news\/gucci-starts-accepting-apecoin-as-payment\">added<\/a> support for the cryptocurrency <a href=\"https:\/\/u1f987.com\/en\/news\/what-is-apecoin-ape\">ApeCoin (APE)<\/a>, launched by Yuga Labs in March with <a href=\"https:\/\/u1f987.com\/en\/news\/bored-ape-yacht-club-launches-apecoin-airdrop\">the conduct of an airdrop<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Italian fashion house Gucci has signed a long-term partnership with Yuga Labs, the studio behind the NFT collection Bored Ape Yacht Club.<\/p>\n","protected":false},"author":1,"featured_media":76222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1356],"class_list":["post-76221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-bored-ape-yacht-club"],"aioseo_notices":[],"amp_enabled":true,"views":"15","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/76221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/comments?post=76221"}],"version-history":[{"count":1,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/76221\/revisions"}],"predecessor-version":[{"id":76223,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/76221\/revisions\/76223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media\/76222"}],"wp:attachment":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media?parent=76221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/categories?post=76221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/tags?post=76221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}