{"id":68845,"date":"2022-10-19T19:48:35","date_gmt":"2022-10-19T16:48:35","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=68845"},"modified":"2025-09-07T16:33:06","modified_gmt":"2025-09-07T13:33:06","slug":"indian-online-retailer-flipkart-launches-the-flipverse-metaverse","status":"publish","type":"post","link":"https:\/\/u1f987.com\/en\/indian-online-retailer-flipkart-launches-the-flipverse-metaverse\/","title":{"rendered":"Indian online retailer Flipkart launches the Flipverse metaverse"},"content":{"rendered":"<p>The Walmart-owned Indian marketplace Flipkart has begun testing its own virtual world Flipverse, according to <a href=\\\"https:\/\/techcrunch.com\/2022\/10\/17\/indian-e-commerce-giant-flipkart-launches-metaverse-shopping-experience\/\\\">TechCrunch<\/a>.<\/p>\n<p>The project is aimed at attracting customers during the holiday season. The pilot initiative&#8217;s partner was eDAO, affiliated with <a href=\"https:\/\/u1f987.com\/en\/news\/what-is-polygon-matic\">Polygon<\/a>.<\/p>\n<p>In the <a href=\"https:\/\/u1f987.com\/en\/news\/what-is-the-metaverse\">metaverse<\/a> Flipverse, leading global brands will offer their products to customers: Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes and Himalaya.<\/p>\n<p>According to the press release, customers can expect a &#8216;gamified, interactive and exciting&#8217; experience. They will also be able to collect loyalty points called Supercoins and digital collectibles from partner brands.<\/p>\n<p>Details of Flipkart&#8217;s plans to explore metaverse capabilities and <a href=\"https:\/\/u1f987.com\/en\/news\/what-are-nfts\">NFT<\/a> were revealed in April. At that time, the marketplace <a href=\"https:\/\/u1f987.com\/en\/news\/indian-online-retailer-flipkart-to-explore-metaverses-and-nfts\">created an innovative laboratory<\/a> to study potential commercial uses of <a href=\"https:\/\/u1f987.com\/en\/news\/what-is-web3\">Web3<\/a> technologies.<\/p>\n<p>In October, Walmart&#8217;s chief technology officer Suresh Kumar <a href=\"https:\/\/u1f987.com\/en\/news\/walmart-cto-forecasts-growing-role-for-cryptocurrencies-in-payments\">predicted<\/a> a rising role for cryptocurrencies in payments.<\/p>\n<p>Earlier, Joseph Lubin, founder of ConsenSys and one of the Ethereum co-founders, said that in many years the augmented and <a href=\"https:\/\/u1f987.com\/en\/news\/joseph-lubin-likens-todays-metaverses-to-the-internet-of-1994\">virtual experience<\/a> will transform everyday life, but for now metaverses resemble the Internet in 1994.<\/p>\n<p>Read ForkLog&#8217;s bitcoin news on our <a href=\\\"\/\/telegram.me\/forklog\\\" target=\\\"\u201c_blank\u201d\\\" rel=\\\"\u201cnofollow\u201d noopener\\\">Telegram<\/a> \u2014 cryptocurrency news, prices and analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Walmart-owned Indian marketplace Flipkart began testing its own virtual world Flipverse.<\/p>\n","protected":false},"author":1,"featured_media":68846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1353,1361],"class_list":["post-68845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-metaverses","tag-virtual-world-innovations"],"aioseo_notices":[],"amp_enabled":true,"views":"22","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/68845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/comments?post=68845"}],"version-history":[{"count":1,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/68845\/revisions"}],"predecessor-version":[{"id":68847,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/68845\/revisions\/68847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media\/68846"}],"wp:attachment":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media?parent=68845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/categories?post=68845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/tags?post=68845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}