{"id":60790,"date":"2022-04-29T14:22:31","date_gmt":"2022-04-29T11:22:31","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=60790"},"modified":"2025-09-05T05:22:32","modified_gmt":"2025-09-05T02:22:32","slug":"indian-online-retailer-flipkart-to-explore-metaverses-and-nfts","status":"publish","type":"post","link":"https:\/\/u1f987.com\/en\/indian-online-retailer-flipkart-to-explore-metaverses-and-nfts\/","title":{"rendered":"Indian online retailer Flipkart to explore metaverses and NFTs"},"content":{"rendered":"

The Walmart-owned Indian marketplace Flipkart has created an innovation laboratory to study the commercial applications of Web 3.0 technologies.<\/p>\n

According to a statement<\/a>, Flipkart Labs’ areas of interest include \u201cmetaverses, NFTs, virtual stores, games Play-to-Earn<\/span> and other blockchain use cases\u201d.<\/p>\n

Based on these technologies, the lab is expected to develop test-ready Walmart solutions that could \u201ctake e-commerce to a new level.\u201d<\/p>\n

\n

\u201cWe are at an early stage of the shift from Web 2.0 to Web 3.0, and this evolution of the internet, based on the concepts of decentralisation, openness and greater usefulness for users, is affecting many areas, including e-commerce,\u201d said Naren Ravula, vice president of Flipkart Labs.<\/p>\n<\/blockquote>\n

A division of virtual and augmented reality, Flipkart Camera, will be integrated into Flipkart Labs. The company created it after acquiring the specialized startup Scapic in 2020.<\/p>\n

The American retailing giant bought a controlling stake in Flipkart in 2018 for $16 billion, according to Bloomberg<\/a>.<\/p>\n

Earlier in January, it was reported that Walmart was allegedly preparing to enter the metaverse space<\/a> with its own NFT collections.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Walmart-owned Indian marketplace Flipkart has created an innovation lab to study the commercial applications of Web 3.0 technologies.<\/p>\n","protected":false},"author":1,"featured_media":60791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1353,1361,1110],"class_list":["post-60790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-metaverses","tag-virtual-world-innovations","tag-web-3-0"],"aioseo_notices":[],"amp_enabled":true,"views":"24","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/60790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/comments?post=60790"}],"version-history":[{"count":1,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/60790\/revisions"}],"predecessor-version":[{"id":60792,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/60790\/revisions\/60792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media\/60791"}],"wp:attachment":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media?parent=60790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/categories?post=60790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/tags?post=60790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}