{"id":60280,"date":"2022-04-18T15:28:23","date_gmt":"2022-04-18T12:28:23","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=60280"},"modified":"2025-09-05T02:29:54","modified_gmt":"2025-09-04T23:29:54","slug":"square-enix-president-signals-interest-in-blockchain-and-nfts","status":"publish","type":"post","link":"https:\/\/u1f987.com\/en\/square-enix-president-signals-interest-in-blockchain-and-nfts\/","title":{"rendered":"Square Enix president signals interest in blockchain and NFTs"},"content":{"rendered":"<p>The Japanese video game developer and publisher Square Enix is studying blockchain technology as the basis for a platform to create &#8216;autonomous game content&#8217;. The company president Yosuke Matsuda disclosed this in an interview with <a href=\"https:\/\/news.yahoo.co.jp\/articles\/4419c63ca4521517898ef50cc397ef8eb157f487?page=2\">Yahoo! Japan<\/a>.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;In the future, I would like to take on the task of providing autonomous game content. Today, many of our games are delivered as finished products, gamers consume this content. \u2026 However, there is a certain number of players in the world who would like to contribute to make the game more interesting. And they will do so,&#8221; Matsuda said.<\/p>\n<\/blockquote>\n<p>According to him, blockchain capabilities can be used to reward and incentivize such people. The company president noted that this would help foster innovative content.<\/p>\n<p>In January 2022 Matsuda <a href=\"https:\/\/www.hd.square-enix.com\/eng\/news\/2022\/html\/a_new_years_letter_from_the_president_2.html\">published<\/a> a New Year\u2019s address in which he expressed enthusiasm for new trends and spoke about Square Enix&#8217;s desire to develop projects using blockchain and NFT.<\/p>\n<p>The company president&#8217;s position was criticised by users and industry participants, including game designer Brandon Sheffield.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Among all the grossness of this whole letter, and even this quote, what gets me is the idea that people who play games to have fun are only &#8220;currently&#8221; the majority, and the implication that changing this is a good idea<\/p>\n<p>\u2014 brandon sheffield (@necrosofty) <a href=\"https:\/\/twitter.com\/necrosofty\/status\/1477210543333076992?ref_src=twsrc%5Etfw\">January 1, 2022<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;In all this enormous letter and even this quote, the idea that people who play for fun constitute the majority only &#8216;at the moment&#8217;, and the subtext that changing that is a good idea,&#8221; he said.<\/p>\n<\/blockquote>\n<p>Earlier in December 2021, Ubisoft <a href=\"https:\/\/u1f987.com\/en\/news\/ubisoft-unveils-platform-for-trading-in-game-items-as-nfts\">announced<\/a> the launch of the beta version of the Quartz platform<\/a>, designed for trading in-game items in NFT format.<\/p>\n<p>Players reacted with sharp criticism to the introduction of non-fungible tokens. Vice president Nicolas Poir explained that gamers <a href=\"https:\/\/u1f987.com\/en\/news\/ubisoft-executive-comments-on-negative-player-reaction-to-nft-integration\">&#8220;do not understand what the secondary digital market can offer them&#8221;<\/a>.<\/p>\n<p>Read ForkLog&#8217;s bitcoin news on our Telegram \u2014 cryptocurrency news, prices and analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Japanese video game developer and publisher Square Enix is studying blockchain technology as the basis for a platform to create &#8216;autonomous game content&#8217;. The company president Yosuke Matsuda said this.<\/p>\n","protected":false},"author":1,"featured_media":60281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[25,1155,1213],"class_list":["post-60280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-blockchain","tag-games-and-gamefi","tag-nft"],"aioseo_notices":[],"amp_enabled":true,"views":"26","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/60280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/comments?post=60280"}],"version-history":[{"count":1,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/60280\/revisions"}],"predecessor-version":[{"id":60282,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/60280\/revisions\/60282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media\/60281"}],"wp:attachment":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media?parent=60280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/categories?post=60280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/tags?post=60280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}