{"id":58327,"date":"2022-02-24T12:07:12","date_gmt":"2022-02-24T10:07:12","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=58327"},"modified":"2025-09-04T16:13:29","modified_gmt":"2025-09-04T13:13:29","slug":"warner-music-group-signs-partnership-with-nft-game-developer","status":"publish","type":"post","link":"https:\/\/u1f987.com\/en\/warner-music-group-signs-partnership-with-nft-game-developer\/","title":{"rendered":"Warner Music Group signs partnership with NFT game developer"},"content":{"rendered":"

Warner Music Group (WMG) and the Splinterlands team, associated with an NFT project, agreed<\/a> to collaborate.<\/p>\n

The deal will open up opportunities for artists working with the label to create and develop P2E<\/span>-games as a new source of revenue and to elevate fan engagement.<\/p>\n

Splinterlands has registered more than 1.8 million users, of whom 450,000 are active daily. The tactical NFT card game was launched in 2018.<\/p>\n

\n

“I\\’m looking forward to a collaboration at the intersection of gaming, music, crypto, NFT, DeFi and blockchain,”<\/em> said Jesse Reich, co-founder and CEO of Splinterlands.<\/p>\n<\/blockquote>\n

The deal will complement WMG's other blockchain initiatives. In 2021 the label agreed<\/a> with Genies to create avatars and NFT goods. In January WMG entered into a partnership<\/a> with the digital collectibles platform Blockparty.<\/p>\n

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“The Web3 ecosystem continues to evolve. WMG aims for music to play a central role within it,”<\/em> said Oana Ruxandra, Director of Digital Technologies and Vice President of Business Development at WMG.<\/p>\n<\/blockquote>\n

Earlier, Forklog reported that over the past six months the number of Splinterlands battles had surpassed one billion.<\/p>\n

Earlier Warner Music Group agreed<\/a> with NFT project The Sandbox to open a music-themed park.<\/p>\n

Subscribe to ForkLog's channel on YouTube<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Warner Music Group (WMG) and the Splinterlands team, associated with an NFT project, have agreed to collaborate.<\/p>\n","protected":false},"author":1,"featured_media":58328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1331,1155,2298],"class_list":["post-58327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-culture-and-art","tag-games-and-gamefi","tag-warner-music"],"aioseo_notices":[],"amp_enabled":true,"views":"25","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/58327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/comments?post=58327"}],"version-history":[{"count":1,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/58327\/revisions"}],"predecessor-version":[{"id":58329,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/58327\/revisions\/58329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media\/58328"}],"wp:attachment":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media?parent=58327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/categories?post=58327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/tags?post=58327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}