{"id":47104,"date":"2021-08-03T09:57:00","date_gmt":"2021-08-03T06:57:00","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=47104"},"modified":"2025-09-01T19:43:08","modified_gmt":"2025-09-01T16:43:08","slug":"ftx-to-launch-nft-marketplace-focused-on-sports-and-entertainment","status":"publish","type":"post","link":"https:\/\/u1f987.com\/en\/ftx-to-launch-nft-marketplace-focused-on-sports-and-entertainment\/","title":{"rendered":"FTX to launch NFT marketplace focused on sports and entertainment"},"content":{"rendered":"<p>Media company Dolphin Entertainment and operator of the bitcoin exchange FTX.US agreed to create an <span data-descr=\"non-fungible tokens\" class=\"old_tooltip\">NFT<\/span>-marketplace to promote sports and entertainment brands.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">We&#8217;re beyond excited to team up with Dolphin Entertainment to create an NFT marketplace for major sports and entertainment brands\u2014including film, television, music, gaming, eSports, culinary, lifestyle and charity industries.<\/p>\n<p>Dolphin Entertainment \ud83e\udd1d FTX<a href=\"https:\/\/t.co\/RgKXuWfViF\">https:\/\/t.co\/RgKXuWfViF<\/a><\/p>\n<p>\u2014 FTX (formerly Blockfolio) (@blockfolio) <a href=\"https:\/\/twitter.com\/blockfolio\/status\/1422213038514577416?ref_src=twsrc%5Etfw\">August 2, 2021<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The platform&#8217;s scope will cover film, television, music, gaming, esports, culinary, lifestyle and philanthropy.<\/p>\n<p>The Dolphin Entertainment conglomerate includes general PR agencies\u201442West, in the music industry\u2014Shore Fire Media, in the lifestyle and hospitality space\u2014The Door, in esports and entertainment consumer goods\u2014BHI, in influencer marketing\u2014Be Social, and the creative agency Viewpoint Creative.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe are interested in partnering with Dolphin because of their ability to provide access to content and intellectual property, as well as their positions in each major entertainment vertical,\u201d<\/em> said Brett Harrison, president of FTX.US.<\/p>\n<\/blockquote>\n<p>Under the partnership, Dolphin will handle branding, production and marketing, while FTX will oversee the technical component.<\/p>\n<p>According to CEO Bill O\u2019Dauda of Dolphin Entertainment, the marketplace will seamlessly connect the product to the user\u2019s wallet. Consumers will be able to pay with cryptocurrency and fiat card payments, and expect online support.<\/p>\n<p>In July, FTX raised $900 million at a valuation of $18 billion. CEO Sam Bankman-Fried said that part of the funding <a href=\"https:\/\/u1f987.com\/en\/news\/ftx-raises-900-million-at-an-18-billion-valuation\">will go to <span data-descr=\"mergers and acquisitions\" class=\"old_tooltip\">M&#038;A<\/span>-deals<\/a>.<\/p>\n<p>In June, the crypto derivatives exchange <a href=\"https:\/\/u1f987.com\/en\/news\/ftx-to-launch-perpetual-contracts-on-mvis-products\">agreed<\/a> with the esports team TSM on its rebranding to TSM FTX. <\/p>\n<p> Subscribe to ForkLog news on <a href=\"https:\/\/www.facebook.com\/forklog\" target=\"_blank\" rel=\"nofollow noopener\">Facebook<\/a>! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media company Dolphin Entertainment and operator of the bitcoin exchange FTX.US agreed to create an NFT marketplace to promote sports and entertainment brands.<\/p>\n","protected":false},"author":1,"featured_media":47105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1236,822,1213],"class_list":["post-47104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-ftx","tag-marketplace","tag-nft"],"aioseo_notices":[],"amp_enabled":true,"views":"26","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/47104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/comments?post=47104"}],"version-history":[{"count":1,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/47104\/revisions"}],"predecessor-version":[{"id":47106,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/47104\/revisions\/47106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media\/47105"}],"wp:attachment":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media?parent=47104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/categories?post=47104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/tags?post=47104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}