{"id":42209,"date":"2021-05-10T18:26:03","date_gmt":"2021-05-10T15:26:03","guid":{"rendered":"https:\/\/forklog.com\/en\/?p=42209"},"modified":"2025-08-30T22:11:59","modified_gmt":"2025-08-30T19:11:59","slug":"live-nation-plans-to-immortalise-iconic-concert-moments-in-nfts","status":"publish","type":"post","link":"https:\/\/u1f987.com\/en\/live-nation-plans-to-immortalise-iconic-concert-moments-in-nfts\/","title":{"rendered":"Live Nation plans to immortalise iconic concert moments in NFTs"},"content":{"rendered":"<p>The head of the American entertainment company Live Nation, Michael Rapino, in a <a href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2021\/05\/07\/live-nation-entertainment-inc-lyv-q1-2021-earnings\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">quarterly earnings report<\/a> outlined plans to enter the non-fungible token (NFT) market to immortalise &#8220;magical moments&#8221; of concerts.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We envisage Live Nation with a marketplace and are considering some concert moments as magical moments that we could release,&#8221; he said.<\/p>\n<\/blockquote>\n<p>The CEO of Live Nation added that the company has become interested in the NFT market because it is a great way to engage with fans.<\/p>\n<p>Rapino said that Ticketmaster, the subsidiary, is already working on releasing its own non-fungible tokens.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>They are already collaborating with sports teams, festivals and others on attaching NFTs to tickets, the executive explained.<\/p>\n<\/blockquote>\n<p>Sotheby&apos;s, founded in 1744, promised to auction <a href=\"https:\/\/u1f987.com\/en\/news\/sothebys-to-auction-one-of-the-oldest-nfts\">one of the oldest non-fungible tokens<\/a> \u2014 Quantum by artist Kevin McCoy.<\/p>\n<p>As noted, Duncan Kok Foster, co-founder of the Nifty Gateway marketplace, said that <a href=\"https:\/\/u1f987.com\/en\/news\/nifty-gateway-co-founder-end-of-speculation-could-boost-the-nft-segment\">the end of speculation would benefit the NFT segment<\/a>.<\/p>\n<p>Read ForkLog&#8217;s Bitcoin news in our <a href=\"\/\/telegram.me\/forklog\" target=\"\u201c_blank\u201d\" rel=\"\u201cnofollow\u201d noopener\">Telegram<\/a> \u2014 cryptocurrency news, prices and analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Live Nation CEO Michael Rapino outlined plans to enter the NFT market to immortalise &#8216;magical moments&#8217; from concerts in a quarterly earnings report.<\/p>\n","protected":false},"author":1,"featured_media":42210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"1","news_style_id":"1","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1213],"class_list":["post-42209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-nft"],"aioseo_notices":[],"amp_enabled":true,"views":"22","promo_type":"1","layout_type":"1","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/42209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/comments?post=42209"}],"version-history":[{"count":1,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/42209\/revisions"}],"predecessor-version":[{"id":42211,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/42209\/revisions\/42211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media\/42210"}],"wp:attachment":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media?parent=42209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/categories?post=42209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/tags?post=42209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}