{"id":20946,"date":"2025-02-06T11:09:37","date_gmt":"2025-02-06T09:09:37","guid":{"rendered":"https:\/\/forklog.com\/en\/microstrategy-rebrands-as-strategy-amid-670-8-million-loss\/"},"modified":"2025-02-06T11:09:37","modified_gmt":"2025-02-06T09:09:37","slug":"microstrategy-rebrands-as-strategy-amid-670-8-million-loss","status":"publish","type":"post","link":"https:\/\/u1f987.com\/en\/microstrategy-rebrands-as-strategy-amid-670-8-million-loss\/","title":{"rendered":"MicroStrategy Rebrands as Strategy Amid $670.8 Million Loss"},"content":{"rendered":"<div class=\"wp-block-text-wrappers-keypoints article_keypoints\">\n<ul class=\"wp-block-list\">\n<li>MicroStrategy removed <em>Micro<\/em> from its name, emphasizing its commitment to acquiring digital gold.<\/li>\n<li>Net loss in Q4 amounted to $670.8 million; the company will adopt new digital asset accounting standards.<\/li>\n<li>In 2025, management aims to earn $10 billion from the revaluation of the leading cryptocurrency.<\/li>\n<\/ul>\n<\/div>\n<p>MicroStrategy<a href=\"https:\/\/www.microstrategy.com\/press\/microstrategy-is-now-strategy_02-05-2025\"> has rebranded<\/a>, changing its name to Strategy. The corporation explained the decision as a move to reflect its stance on the leading cryptocurrency.<\/p>\n<p>The primary color of its branding has shifted from red to orange, symbolizing &#8220;energy, intelligence, and bitcoin.&#8221; The new logo features a stylized letter B, representing the strategy of buying and holding digital gold.<\/p>\n<p>CEO Phong Le emphasized that Strategy is engaged in &#8220;innovations in the two most advanced technologies of the 21st century \u2014 bitcoin and AI.&#8221; The name &#8220;powerfully and simply conveys the universal and global appeal of the company.&#8221;<\/p>\n<p>The organization holds 471,107 BTC, making it the largest corporate holder of the leading cryptocurrency.<\/p>\n<p>Since August 2020, Strategy has spent approximately $30.4 billion to build its bitcoin reserves, averaging $64,511 per coin. Currently, the position is valued at $46.3 billion.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/u1f987.com\/wp-content\/uploads\/1-1426.webp\" alt=\"1-1426\" class=\"wp-image-251210\"\/><figcaption class=\"wp-element-caption\">Data: <a href=\"https:\/\/bitcointreasuries.net\/\">BitcoinTreasuries<\/a>.<\/figcaption><\/figure>\n<p>According to the <a href=\"https:\/\/u1f987.com\/en\/news\/microstrategy-aims-to-raise-42-billion-for-bitcoin-purchases\">plan adopted in October 2024<\/a>, &#8220;Plan 21\/21,&#8221; Strategy intends to raise $42 billion in equity and debt over three years.<\/p>\n<p>The funds are intended to finance further bitcoin purchases. By early February, the company had raised about $20 billion, including $584 million since the beginning of the year, &#8220;significantly ahead of initial timelines.&#8221;<\/p>\n<p>In December, Strategy&#8217;s management increased the volume of shares offered for sale under the initiative by more than <a href=\"https:\/\/u1f987.com\/en\/news\/microstrategy-considers-expanding-shares-for-bitcoin-acquisition-plan\">$10 billion<\/a>.<\/p>\n<h2 class=\"wp-block-heading\">Net Profit Target \u2014 $10 Billion<\/h2>\n<p>For the October-December period, the organization<a href=\"https:\/\/www.strategy.com\/press\/strategy-announces-fourth-quarter-2024-financial-results-and-launches-new-website-strategy-com_02-05-2025\"> reported<\/a> a net loss of $670.8 million on revenue of $120.7 million. The corporation made a negative revaluation of digital assets amounting to $1.006 billion, compared to $39.2 million a year ago.<\/p>\n<p><span data-descr=\"chief financial officer\" class=\"old_tooltip\">CFO<\/span> Andrew Kang promised to switch to fair value accounting for coins under the new FASB methodology, which &#8220;will make treasury operations profitability more transparent.&#8221;<\/p>\n<p>In 2025, Strategy plans to achieve a net profit of $10 billion from its bitcoin position. The goal is formalized as a new <a href=\"https:\/\/ru.wikipedia.org\/wiki\/%D0%9A%D0%BB%D1%8E%D1%87%D0%B5%D0%B2%D1%8B%D0%B5_%D0%BF%D0%BE%D0%BA%D0%B0%D0%B7%D0%B0%D1%82%D0%B5%D0%BB%D0%B8_%D1%8D%D1%84%D1%84%D0%B5%D0%BA%D1%82%D0%B8%D0%B2%D0%BD%D0%BE%D1%81%D1%82%D0%B8\" title=\"\">KPI<\/a> called &#8220;BTC Gain in $&#8221; (also added &#8220;BTC Gain&#8221;).<\/p>\n<p>Previously, management approved the metric &#8220;Year-to-Date Investment Return.&#8221; In 2024, the metric reached 74.3%, and since the start of the new year \u2014 2.9% (target \u2013 15%).<\/p>\n<p>In the fourth quarter, Strategy acquired 18,887 BTC for $20.5 billion.<\/p>\n<p>Earlier, the corporation&#8217;s founder, Michael Saylor, <a href=\"https:\/\/u1f987.com\/en\/news\/michael-saylor-envisions-microstrategy-as-a-1-trillion-bitcoin-bank\">stated<\/a> his intention to transform it into a bitcoin bank with a capitalization of $1 trillion.<\/p>\n<p>By the end of 2033, MicroStrategy is expected to own<a href=\"https:\/\/u1f987.com\/en\/news\/microstrategy-expands-bitcoin-holdings-analysts-predict-reserves-could-reach-4-of-total-supply\"> 4% of the total supply of digital gold<\/a> \u2014 830,000 BTC at a price of $1 million, according to Bernstein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MicroStrategy removed Micro from its name, emphasizing its commitment to acquiring digital gold. Net loss in Q4 amounted to $670.8 million; the company will adopt new digital asset accounting standards. In 2025, management aims to earn $10 billion from the revaluation of the leading cryptocurrency. MicroStrategy has rebranded, changing its name to Strategy. The corporation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"select":"","news_style_id":"","cryptorium_level":"","_short_excerpt_text":"","creation_source":"","_metatest_mainpost_news_update":false,"footnotes":""},"categories":[3],"tags":[1538,1207,1150,1252],"class_list":["post-20946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-analysis","tag-bitcoin-purchase","tag-microstrategy","tag-news-plus","tag-reports"],"aioseo_notices":[],"amp_enabled":true,"views":"28","promo_type":"","layout_type":"","short_excerpt":"","is_update":"","_links":{"self":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/20946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/comments?post=20946"}],"version-history":[{"count":0,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/posts\/20946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media\/20945"}],"wp:attachment":[{"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/media?parent=20946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/categories?post=20946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/u1f987.com\/en\/wp-json\/wp\/v2\/tags?post=20946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}